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Disc Marking Technology  Spectra Systems Corporation has developed a new medium for advertising, promoting and building brand awareness using optical media products. This unique technology called MediaCoat™ allows the placement of text and colorful graphics on the play side of CD's and DVD's without interfering with playback performance. CD's have been with us for over 20 years and yet no one has placed visual information on the play side of a disc for fear of interfering with its playback capability. Unlike flyers, stickers or CD/DVD inserts, the play-side of the disc is an unexploited opportunity for advertising and promotion because it becomes a permanent part of every CD or DVD disc. Download MediaCoat™ Sell Sheet (PDF)
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Many consumers discard the original packaging and store the disc in binders, folders or a car sun visors. MediaCoat™ offers a lasting graphic that is both visually appealing and very effective in communicating a message that is sure to be seen. Spectra Systems is now working with media companies and disc manufacturers to bring this exciting printing technology to music, movie and game discs.